Bike for Brain Health
Design & Motion
Baycrest Foundation
Brand identity entry for an annual cycling fundraiser hosted by Baycrest, a health and sciences academic centre specializing in Alzheimer’s research.
The foundation of the identity revolves around our graphic mark that represents the novelty of location and the academic pathways Baycrest already champions within their research.
Designer II: Liam Creed
Photo Credit: Emma Zhao
Design & Motion
Baycrest Foundation
Brand identity entry for an annual cycling fundraiser hosted by Baycrest, a health and sciences academic centre specializing in Alzheimer’s research.
The foundation of the identity revolves around our graphic mark that represents the novelty of location and the academic pathways Baycrest already champions within their research.
Designer II: Liam Creed
Photo Credit: Emma Zhao
LA Marathon
Asics
Leading up to the 2023 LA Marathon, Asics and Kickback gifted Crete Academy students new running shoes with one goal, we run a mile together to showcase that anybody can run.
The layouts play within a 9x5 grid that mirror the school windows while color styling pulls from various Asics shoe models gifted that day.
Photography Credit: Jamal Omar
Asics
Leading up to the 2023 LA Marathon, Asics and Kickback gifted Crete Academy students new running shoes with one goal, we run a mile together to showcase that anybody can run.
The layouts play within a 9x5 grid that mirror the school windows while color styling pulls from various Asics shoe models gifted that day.
Photography Credit: Jamal Omar
Black History Month 2025
Merchandise
Soul Trak Outdoors
The Anacostia River Watershed serves as a recreational hub for D.C residents, supports an extensive wildlife population, boasts significant Indigenous histories, and remains the source of extensive conservation efforts.
Photography Credits: Tyrone Turner, Beck Harlan
Merchandise
Soul Trak Outdoors
The Anacostia River Watershed serves as a recreational hub for D.C residents, supports an extensive wildlife population, boasts significant Indigenous histories, and remains the source of extensive conservation efforts.
Photography Credits: Tyrone Turner, Beck Harlan
Merchandise
Design Lead
Hill Run Club
Hill Run Club’s playful yet vibrant world has been an incredible addition to the Toronto running scene. The 2024 merch highlighted the mantra, “I am, I can, I will, I did” acting as a positive affirmation for the current training season.
Design Lead
Hill Run Club
Hill Run Club’s playful yet vibrant world has been an incredible addition to the Toronto running scene. The 2024 merch highlighted the mantra, “I am, I can, I will, I did” acting as a positive affirmation for the current training season.
Democracy Works When You Do
Art Direction
Patagonia
To encourage voter turnout during the 2022 Midterm elections, we chose to position the elections as a chance to care for your democracy.
Illustrations by George F. Baker II
Designer: Peter McBride
Art Direction
Patagonia
To encourage voter turnout during the 2022 Midterm elections, we chose to position the elections as a chance to care for your democracy.
Illustrations by George F. Baker II
Designer: Peter McBride
